{"id":82,"date":"2020-10-29T00:04:36","date_gmt":"2020-10-29T00:04:36","guid":{"rendered":"https:\/\/imperial.digital\/mainsite\/?p=82"},"modified":"2021-04-01T20:35:11","modified_gmt":"2021-04-01T20:35:11","slug":"the-importance-of-mobile-compatibility","status":"publish","type":"post","link":"https:\/\/imperial.digital\/mainsite\/the-importance-of-mobile-compatibility\/","title":{"rendered":"The importance of mobile compatibility"},"content":{"rendered":"<p>Are you not sure if you need to make the switch to a mobile-friendly website? Do you even know how your website looks on a smartphone or tablet? How hard is it to make the switch? Here are some answers.\u00a0<!--more--><\/p>\n<p><strong>1. How important is a mobile-friendly website?\u00a0<\/strong>Beginning sometime back in 2014,\u00a0more people began\u00a0accessing websites using mobile devices than their personal computers. When someone uses a phone or tablet to access a website, their behavior changes: many times they want directions or the ability to click to call. Those accessing a website on their phone generally have more disposable income and <a href=\"https:\/\/blog.kissmetrics.com\/mobile-mania\/?wide=1\" target=\"_blank\" rel=\"noopener noreferrer\">generally perceive businesses with mobile-friendly websites in a positive light<\/a>. If all of that does not convince you, then there is this: beginning April 21, 2015, <a href=\"https:\/\/support.google.com\/adsense\/answer\/6196932?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google began giving preference<\/a> in their search results to websites that met their mobile-friendly test.<\/p>\n\t<div   class='av_promobox  avia-button-yes   avia-builder-el-0  el_before_av_promobox  avia-builder-el-first '>\t\t<div class='avia-promocontent'><p>\nSee if your website passes Google&#8217;s mobile-friendly test.<\/p>\n<\/div><div  class='avia-button-wrap avia-button-right ' ><a href='https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/'  class='avia-button   avia-icon_select-yes-left-icon avia-color-theme-color avia-size-large avia-position-right '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Go to test<\/span><\/a><\/div><\/div>\n<p>&nbsp;<\/p>\n<p><strong>2. How does my current website work\u00a0on a smartphone or tablet?<\/strong> \u00a0A website that is mobile-friendly allows for full interaction on the smaller, touch-based screens on mobile devices automatically. This means that the website itself automatically readjusts itself based upon the size of the screen on which it is being viewed. The easiest way to determine how your website\u00a0works on a mobile device is to actually bring it up on several different types of devices: an iPhone, a Kindle, an iPad, etc. \u00a0If this is not practical, then the next best thing is to use a simulation site, which demonstrates how your site might look on a mobile device. One that we recommend is MobileTest.me.<br \/>\n\t<div   class='av_promobox  avia-button-yes   avia-builder-el-1  el_after_av_promobox  avia-builder-el-last '>\t\t<div class='avia-promocontent'><p>\nSee what your website looks like on a mobile device.<\/p>\n<\/div><div  class='avia-button-wrap avia-button-right ' ><a href='http:\/\/mobiletest.me\/' class='avia-button   avia-icon_select-yes-left-icon avia-color-theme-color avia-size-large avia-position-right ' target=\"_blank\" rel=\"noopener\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Go to MobileTest.me<\/span><\/a><\/div><\/div><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. How hard is it to make my website mobile-friendly?<\/strong> Depending upon how your website is designed, it may or may not be that easy to make the switch to a mobile-friendly site. If your website was built recently using a tool such as WordPress or Joomla, it may be quite easy to switch by just applying a new theme. If your site is older, more work may be needed. It may also be time to give your website a refresh anyways, so many times switching to a mobile-friendly design is the perfect time to add new features and functionality.<\/p>\n<p>I hope this article has been useful. If you have any questions on this article or how Imperial Digital can help, <a href=\"https:\/\/imperial.digital\/mainsite\/contact\/\">drop us a line.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you not sure if you need to make the switch to a mobile-friendly website? Do you even know how your website looks on a smartphone or tablet? How hard is it to make the switch? Here are some answers.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":15,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[4,5,6],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-google","tag-smartphone","tag-tablet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The importance of mobile compatibility - Imperial Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imperial.digital\/mainsite\/the-importance-of-mobile-compatibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of mobile compatibility - Imperial Digital\" \/>\n<meta property=\"og:description\" content=\"Are you not sure if you need to make the switch to a mobile-friendly website? 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